[jetlagged perfume shopping at 7am in Minneapolis]
Body Shop lady: Were you looking for more of a floral scent, or a citrus scent?
Yo: I like floral, I guess. Although I read somewhere that actually men are subconsciously more attracted to citrus scents.
BSL: No. Pie.
BSL: Men like women to smell like pie. Women come in here and buy the Moroccan Rose for themselves, or the Cherry Blossom, or the Love Etc. Men come in here to buy presents for their girlfriends or wives, and they always pick the vanilla, coconut, or chocolate. Or strawberry. I can only surmise they subconsciously like their women to smell like pie.
[file under: important market research]